Only The Best Lasts This Long
Wool has existed as a clothing fiber for over 5000 years and is the oldest textile trade in the world. It has proven itself as a supreme fiber time and time again.
Merino wool holds unique characteristics not seen in cotton or man-made synthetics. Designed by nature to keep you protected and comfortable in all weather types, and all year round.
Our purpose is to bring you the most comfortable clothing, made with the world's longest serving fiber, Merino wool.
The Benefits of Merino
Unlike cotton or polyester, Merino wool holds incredible benefits that cannot be matched:
1. Superior Comfort
- Softness: Merino wool is finer and softer than regular wool, making it incredibly comfortable against the skin, even for those with sensitive skin.
- Breathability: Its natural fibers allow for excellent breathability, helping to regulate body temperature and keep you comfortable in a wide range of climates.
2. Temperature Control
- Warmth in Cold, Cool in Heat: Merino wool acts as an insulator in cold weather and a cooling agent in warm conditions. It wicks moisture away from the body, helping to keep you dry and comfortable regardless of the season.
3. Odor Resistance
- Antimicrobial Properties: Merino wool has antimicrobial properties that prevent the buildup of odor-causing bacteria, keeping the fabric fresher for longer periods without washing.
4. Sustainability
- Renewable Resource: Merino wool is a natural, renewable resource, as sheep produce new fleece every year. It’s also biodegradable, meaning it can decompose naturally back into soil, making it the environmentally friendly choice.
5. Easy Care
- Resilient Fiber: Despite its softness, Merino wool is durable and resistant to pilling, stretching, and shrinking. It maintains its shape and appearance over time, offering long-lasting quality.
- Low Maintenance: Merino wool is naturally resistant to stains and wrinkles, requiring less frequent washing and ironing, making it easy to care for.
Backed By Science
Wool is one of the world’s oldest natural fibers, developed and evolved to stand the test of time. Each year, sheep produce a new fleece which is shorn seasonally to yield high-quality fibers that create your trusty, comfortable performance wear.
Straight from the sheep’s back, wool is made of the proteins, lipids, and minerals that are naturally absorbed through a sheep’s diet. This results in a fiber that is composed of about 97% protein and 2-3% lipid material.
Supporting The Farmers
Every fiber of Sir W. garments begins it's journey on a family run business of growing Merino wool. These farmers are the lifeblood of rural areas, working day in and day out to produce Merino wool for the world.
Like my family, these woolgrowers are generational and have been continuing on the tradition of wool growing for many years. Every time a Merino wool garment is purchased, it strengthens the demand for the fiber they grow, and helps support the communities in which they live.