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Unlocking the Science of Merino Wool Fibers

Wool is one of the world’s oldest natural fibers, developed and evolved to stand the test of time...

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Unlocking the Science of Merino Wool Fibers

Sir Walter Merriman: The Visionary Behind the Merino Wool Revolution

Sir Walter Merriman is a name synonymous with Merino wool, a material that has transformed the gl...

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Sir Walter Merriman: The Visionary Behind the Merino Wool Revolution

The Harmful Effects of Wearing Plastic

Plastic has become an integral part of modern life, and its applications are vast and varied, fro...

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The Harmful Effects of Wearing Plastic

The Versatility of Wool: Ways to Wear Wool for Every Season

Wool is a fabric that has stood the test of time, beloved for its warmth, durability, and versati...

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The Versatility of Wool: Ways to Wear Wool for Every Season

Embracing Merino Wool: The Surprising Summer Essential

Embracing Merino Wool: The Surprising Summer Essential When one thinks of wool, visi...

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Embracing Merino Wool: The Surprising Summer Essential

Why Our George Polo is Selling Out.

Named after our founder’s father, the shirt was designed to bridge the gap between performance an...

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Why Our George Polo is Selling Out.

A Trip Back Home To Boorowa

I recently traveled home to Boorowa, NSW, Australia. The place I grew up and where my family stil...

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A Trip Back Home To Boorowa

Merino Clothing For Travel

Italy, the land of unparalleled beauty, rich history, and delectable cuisine, has always been a d...

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A Stylish Italian Adventure; in Sir W. Merino

Sir W. Core Collection Launch

With the launch of the Sir W. Core Collection, I took a moment to reflect on the significance of ...

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Sir W. Core Collection Launch

The Science Behind the Luxurious Softness of Merino Wool

In the world of clothing, Merino wool stands out for its exceptional softness, comfort, and versa...

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The Science Behind the Luxurious Softness of Merino Wool

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