Who is Sir W? 🐏
At Sir W. we don’t just make clothes—we craft modern essentials from the world’s finest natural fiber: Australian Merino wool. Our garments are soft, breathable, and odor-resistant by nature—not by chemicals.
Just timeless, high-performance knitwear built to outlast trends and outshine synthetics.
Clothing With Heritage
Our founder, Jock Merriman, grew up on his family’s Merino sheep farm in Boorowa, Australia, carrying forward a four-generation legacy.
Jock founded Sir W. Merino to share the unmatched performance, comfort, and sustainability of Merino wool with the world—blending heritage with modern design.
Merino wool isn’t just a fabric.
It’s a legacy—one that began centuries ago and continues today with the world’s finest wool grown by dedicated farmers and thoughtful stewards of the land.
Merino sheep were originally bred to survive and thrive in extreme climates. Over generations, careful selection created a unique fleece: fine, soft, and breathable. Today, Merino wool remains the gold standard in natural performance fibres.
