Sir W. Merino

Luxury from nature.

shop our collection shop our collection
Stack of white Merino wool in front of a rustic wooden wall.

The Magic Fiber

Merino keeps you comfortable, dry and smelling good- all at once.

Learn More Learn More

The Miracle Fiber Of Nature

Softness, warmth, comfort.

Merino wool has evolved to protect the sheep in scorching summers and freezing winters — nature’s ultimate performance fiber.

Shop
Woman wearing a striped Merino wool sweater sitting on a wooden floor.

Womens

shop now shop now
Man wearing a red Merino Wool sweater and blue jeans sitting on a wooden barrel against a beige wall.

Fall / Winter Essentials

shop now shop now
Evan V - ATX

"Hands down best shirt I've ever bought. So soft, can wear it all day and never smells.

I have 3 Sir W. shirts and they are fantastic."

Andrew C- NYC

"The shirt has some of the nicest material I’ve ever worn. I get so many compliments wearing it. It’s the type of shirt that just shows you’ve got some taste.

I find myself wearing it all the time. Date night with my girlfriend, weekends out with friends, and even to the office!"

Kenny O- ATX

"Such a lightweight comfortable shirt and doesn’t make me sweat.

I love how breathable it is during the hot summer months, but I’ll wear it year round too."

Best Sellers

A man wearing a white merino wool shirt and light blue jeans, standing against a neutral background.

100% Merino Wool Short Sleeved Button Down- Natural White

$125.00
$125.00
100% Merino Wool Polo Shirt

Men’s 100% Merino Wool Polo Top-Royal Blue

$110.00
$110.00
Men’s 100 % Merino Wool Tee Casual pose

100% Merino Wool Lightweight Tee

$85.00
$85.00
A man wearing a white merino wool shirt and light blue jeans, standing against a neutral background.
A man wearing a white merino wool shirt and light blue jeans, standing against a neutral background.
100% Merino Wool Polo Shirt
100% Merino Wool Polo Shirt
Men’s 100 % Merino Wool Tee on model sitting
Men’s 100 % Merino Wool Tee
Women's Tops

Women's Tops

Ultra-lightweight, 100% Merino wool yarn, providing all-day comfort with a touch of elegance

Shop collection Shop collection

Lightweight Merino Knitwear

Crafted from lightweight, ultra-soft 100% Australian Merino wool —just put on and go.

Shop collection Shop collection

Merino Cable Knits

This will become your generational sweater

Shop collection Shop collection
Brown textured Merino sweater with a tag on a wooden surface

Every fiber is grown by the best Merino sheep in the world

The Softest Hoodies. Made From Nature

Man wearing a gray merino hoodie and navy Sir W. cap with a logo outdoors Man in a gray Merino hoodie and beige pants standing next to a wooden bench with autumn leaves and trees in the background.

100% Merino Wool Hoodie- Grey

$200.00
$200.00
Man wearing a navy blue hoodie in an indoor setting with wooden beams. Man wearing a Navy hoodie with a blurred background

100% Merino Wool Hoodie- Navy

$200.00
$200.00
Man wearing Dark Green Merino Wool Hoodie Man standing in a rustic wooden barn wearing a dark sweater and light pants.

100% Merino Wool Hoodie- Dark Green

$200.00
$200.00
Merino Lightweight Travel Hoodie- Dark Green Merino Lightweight Travel Hoodie- Dark Green

Merino Lightweight Travel Hoodie- Dark Green

$175.00
$175.00
Man sitting outdoors holding a cup, wearing a gray hoodie and pants. Man in grey Merino wool sweater

Merino Lightweight Travel Hoodie- Grey

$175.00
$175.00
Merino Lightweight Travel Hoodie- Navy Merino Lightweight Travel Hoodie- Navy

Merino Lightweight Travel Hoodie- Navy

$175.00
$175.00
Man wearing a white Merino wool hoodie and light blue jeans standing in a rustic wooden interior. Man wearing a white Merino wool hoodie and light blue jeans standing in a rustic wooden interior.

100% Merino Wool Hoodie- Off White

$200.00
$200.00
Sir W. founder with Merino wool

Who is Sir W. Merino

5 generations & 130 years of Merino wool

Jock Merriman is the founder of Sir W., a modern Merino wool brand inspired by his great-grandfather, Sir Walter Merriman—one of the original pioneers of superfine Merino in Australia.

more about our story

Shop Softness

  • Unisex Merino
  • Women's Tops
  • All Men's
  • All Women's
Merino Chunky Cable-knit Sweater- Red Merino Chunky Cable-knit Sweater- Red

Merino Chunky Cable-knit Sweater- Red

$250.00
$250.00
Man sitting on a bench in an autumn park holding a mug. Merino Chunky Cable-knit Sweater- Buck Brown

Merino Chunky Cable-knit Sweater- Buck Brown

$250.00
$250.00
Merino Chunky Cable-knit Sweater- Dark Green Brown Merino Chunky Cable-knit Sweater- Dark Green Brown

Merino Chunky Cable-knit Sweater- Dark Green Brown

$250.00
$250.00
Merino Chunky Cable-knit Sweater- Grey Merino Chunky Cable-knit Sweater- Grey

Merino Chunky Cable-knit Sweater- Grey

$250.00
$250.00
Merino Polo Sweater Merino Polo Sweater

Merino Polo Sweater

$145.00
$145.00
Merino Nautical Stripe Sweater- White & Pink Merino Nautical Stripe Sweater- White & Pink

Merino Nautical Stripe Sweater- White & Pink

$165.00
$165.00
Merino Nautical Stripe Sweater- White & Navy Merino Nautical Stripe Sweater- White & Navy

Merino Nautical Stripe Sweater- White & Navy

$165.00
$165.00
Women's Merino Pullover Women's Merino Pullover

Women's Merino Pullover

$220.00
$220.00
A man wearing a white merino wool polo shirt with a relaxed collar and a four-button placket, paired with light blue jeans. A man wearing a white merino wool polo shirt with a relaxed collar and a four-button placket, paired with light blue jeans.

Men’s 100% Merino Wool Polo Top- Natural

$110.00
$110.00
A man wearing a white merino wool shirt and light blue jeans, standing against a neutral background. A man wearing a white merino wool shirt and light blue jeans, standing against a neutral background.

100% Merino Wool Short Sleeved Button Down- Natural White

$125.00
$125.00
Men’s 100 % Merino Wool Tee Casual pose Men’s 100 % Merino Wool Tee

100% Merino Wool Lightweight Tee

$85.00
$85.00
A person wearing navy blue merino wool lounge shorts and a white shirt. Merino wool shorts in navy

Men’s 100% Merino Wool Shorts

$90.00
$90.00
Merino Chunky Cable-knit Sweater- Red Merino Chunky Cable-knit Sweater- Red

Merino Chunky Cable-knit Sweater- Red

$250.00
$250.00
Merino Nautical Stripe Sweater- White & Navy Merino Nautical Stripe Sweater- White & Navy

Merino Nautical Stripe Sweater- White & Navy

$165.00
$165.00
Merino Nautical Stripe Sweater- White & Pink Merino Nautical Stripe Sweater- White & Pink

Merino Nautical Stripe Sweater- White & Pink

$165.00
$165.00
Merino Polo Sweater Merino Polo Sweater

Merino Polo Sweater

$145.00
$145.00

See the scenes of Sir W.

Sir W. founder with Merino wool

Frequently Asked Questions

What payment methods do you accept?

We accept a variety of payment methods including credit/debit cards, PayPal, and other secure online payment systems.

How can I track my order?

Can I return or exchange an item?

Do you offer customer support?

Our Latest Articles

read more read more