Heritage. Lifestyle. Quality.
We are an Australian-born lifestyle brand, with roots deeply embedded in family heritage and the rich tradition of Merino wool.
We focus on high-quality wool, our garments are a testament to dedication to excellence, combining classic design with modern functionality.
The George
Experience the ultimate blend of style and functionality with our Merino polo shirt. Ideal for work, golfing, and everything else.
- 100% Merino (zero plastics)
- Slim, tailored fit
- Perfect for work or travel
The Bruce
Elevate your wardrobe with our Merino button-down, exuding style and sophistication. The perfect addition for a polished look.
- 100% Merino (zero plastics)
- Dresses up or down effortlessly
- Perfect for vacation or date night
Why Choose Sir W. Merino?
Raised on Merino.
Sir W. Merino is rooted my family's history with Merino wool- generations shaped by the land, the sheep, and the belief that quality always outlasts trends.
I founded Sir W. Merino to bring that same respect for materials into modern menswear- pieces that move, breathe, and age with you.
- Jock Merriman, Founder
