Clothing With Heritage
Sir W. Merino is all about the beauty of Australian Merino wool, carefully selected to combine elegance with everyday comfort. Founded by Jock Merriman, who comes from a family with a long history of Merino wool farming, our story began with a deep love for this unique material. Born and raised in rural NSW, Australia, we cherish the rich heritage that shapes our brand.
Jock founded Sir W. Merino to share the unmatched performance, comfort, and sustainability of Merino wool with the world—blending heritage with modern design.
Move Away From Plastic Clothing
65% of all clothing today is made with plastic; polyester, nylon, acrylic. So we present you the better alternative.
Made with Merino wool that is 3x finer than other wool. Our products mirror the performance of the sheep it was grown on. Originally bred to survive and thrive in extreme climates. Merino sheep created a unique fleece: fine, soft, and breathable. Today, Merino wool remains the gold standard in natural performance fibres.
