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The Miracle Fiber Of Nature

Merino wool has been used for thousands of years because it's the best.

It has evolved to protect the sheep in scorching summers and freezing winters — nature’s ultimate performance fiber.

Softness, warmth, comfort.

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Woman wearing a striped Merino wool sweater sitting on a wooden floor.

Womens

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Man wearing a red Merino Wool sweater and blue jeans sitting on a wooden barrel against a beige wall.

Fall / Winter Essentials

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Evan V - ATX

"Hands down best shirt I've ever bought. So soft, can wear it all day and never smells.

I have 3 Sir W. shirts and they are fantastic."

Andrew C- NYC

"The shirt has some of the nicest material I’ve ever worn. I get so many compliments wearing it. It’s the type of shirt that just shows you’ve got some taste.

I find myself wearing it all the time. Date night with my girlfriend, weekends out with friends, and even to the office!"

Kenny O- ATX

"Such a lightweight comfortable shirt and doesn’t make me sweat.

I love how breathable it is during the hot summer months, but I’ll wear it year round too."

See the scenes of Sir W.

Sir W. founder with Merino wool
Women's Tops

Women's Tops

Ultra-lightweight, 100% Merino wool yarn, providing all-day comfort with a touch of elegance

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Lightweight Merino Knitwear

Crafted from lightweight, ultra-soft 100% Australian Merino wool —just put on and go.

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Merino Cable knits

This will become your generational sweater

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Stack of white Merino wool in front of a rustic wooden wall.

The Magic Fiber

Merino keeps you comfortable, dry and smelling good- all at once.

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"It's like wearing a hug from your grandma"

Man wearing a gray merino hoodie and navy Sir W. cap with a logo outdoors Man in a gray Merino hoodie and beige pants standing next to a wooden bench with autumn leaves and trees in the background.

100% Merino Wool Hoodie- Grey

$175.00
$175.00
man wearing Red Merino wool sweater Red Merino wool sweater

Merino Wool 1/4 Zip Pullover -Red

$150.00
$150.00
Man wearing a navy blue hoodie in an indoor setting with wooden beams. Man wearing a Navy hoodie with a blurred background

100% Merino Wool Hoodie- Navy

$175.00
$175.00
Man wearing a dark blue sweater standing outdoors with a blurred background Merino Chunky Cable-knit Sweater- Navy

Merino Chunky Cable-knit Sweater- Navy

$250.00
$250.00
Man wearing Dark Green Merino Wool Hoodie Man standing in a rustic wooden barn wearing a dark sweater and light pants.

100% Merino Wool Hoodie- Dark Green

$175.00
$175.00
Man sitting on a bench in an autumn park holding a mug. Merino Chunky Cable-knit Sweater- Buck Brown

Merino Chunky Cable-knit Sweater- Buck Brown

$250.00
$250.00
Merino Chunky Cable-knit Sweater- Grey Merino Chunky Cable-knit Sweater- Grey

Merino Chunky Cable-knit Sweater- Grey

$250.00
$250.00
Merino Lightweight Travel Hoodie- Dark Green Merino Lightweight Travel Hoodie- Dark Green

Merino Lightweight Travel Hoodie- Dark Green

$160.00
$160.00
Man sitting outdoors holding a cup, wearing a gray hoodie and pants. Man in grey Merino wool sweater

Merino Lightweight Travel Hoodie- Grey

$160.00
$160.00
Merino Lightweight Travel Hoodie- Navy Merino Lightweight Travel Hoodie- Navy

Merino Lightweight Travel Hoodie- Navy

$160.00
$160.00

Who is Sir W. Merino

5 generations & 130 years of Merino wool

Jock Merriman is the founder of Sir W., a modern Merino wool brand inspired by his great-grandfather, Sir Walter Merriman—one of the original pioneers of superfine Merino in Australia.

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Shop Softness

Man sitting on a bench in an autumn park holding a mug. Merino Chunky Cable-knit Sweater- Buck Brown

Merino Chunky Cable-knit Sweater- Buck Brown

$250.00
$250.00
Merino Chunky Cable-knit Sweater- Grey Merino Chunky Cable-knit Sweater- Grey

Merino Chunky Cable-knit Sweater- Grey

$250.00
$250.00
Man wearing a dark blue sweater standing outdoors with a blurred background Merino Chunky Cable-knit Sweater- Navy

Merino Chunky Cable-knit Sweater- Navy

$250.00
$250.00
Man wearing a white Merino wool hoodie and light blue jeans standing in a rustic wooden interior. Man wearing a white Merino wool hoodie and light blue jeans standing in a rustic wooden interior.

100% Merino Wool Hoodie- Off White

$175.00
$175.00

Frequently Asked Questions

What payment methods do you accept?

We accept a variety of payment methods including credit/debit cards, PayPal, and other secure online payment systems.

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Can I return or exchange an item?

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Brown textured Merino sweater with a tag on a wooden surface

Every fiber is grown by the best Merino sheep in the world