Luxury Merino Knitwear

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Evan V - ATX

"Hands down best shirt I've ever bought. So soft, can wear it all day and never smells.

I have 3 Sir W. shirts and they are fantastic."

Andrew C- NYC

"The shirt has some of the nicest material I’ve ever worn. I get so many compliments wearing it. It’s the type of shirt that just shows you’ve got some taste.

I find myself wearing it all the time. Date night with my girlfriend, weekends out with friends, and even to the office!"

Kenny O- ATX

"Such a lightweight comfortable shirt and doesn’t make me sweat.

I love how breathable it is during the hot summer months, but I’ll wear it year round too."

Men's

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Women's

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Navy Merino Cableknit Sweater

Merino For All

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Merino is a natural luxury. Grown by the best sheep in the world.

Sir W. Merino

Welcome To the Flock

Winter Favorites

  • Merino For All
  • Women's Tops
  • Men's
  • Women's
Merino Chunky Cable-knit Sweater- Red Merino Chunky Cable-knit Sweater- Red

Merino Chunky Cable-knit Sweater- Red

$250.00
$250.00
Man sitting on a bench in an autumn park holding a mug. Merino Chunky Cable-knit Sweater- Buck Brown

Merino Chunky Cable-knit Sweater- Buck Brown

$250.00
$250.00
Man wearing a dark green Merino wool cable knit sweater and white beanie against a beige background Man wearing a dark green Merino wool cable knit sweater and white beanie against a beige background

Merino Chunky Cable-knit Sweater- Dark Green Brown

$250.00
$250.00
Merino Chunky Cable-knit Sweater- Grey Merino Chunky Cable-knit Sweater- Grey

Merino Chunky Cable-knit Sweater- Grey

$250.00
$250.00
Woman sitting on a wooden chair wearing a white Merino wool sweater and blue jeans against a beige wall. Merino Polo Sweater

Merino Polo Sweater

$145.00
$145.00
Merino Nautical Stripe Sweater- White & Pink Merino Nautical Stripe Sweater- White & Pink

Merino Nautical Stripe Sweater- White & Pink

$165.00
$165.00
Merino Nautical Stripe Sweater- White & Navy Merino Nautical Stripe Sweater- White & Navy

Merino Nautical Stripe Sweater- White & Navy

$165.00
$165.00
Women's Merino Pullover Women's Merino Pullover

Women's Merino Pullover

$220.00
$220.00
A man wearing a white merino wool polo shirt with a relaxed collar and a four-button placket, paired with light blue jeans. A man wearing a white merino wool polo shirt with a relaxed collar and a four-button placket, paired with light blue jeans.

Men’s 100% Merino Wool Polo Top- Natural

$110.00
$110.00
A man wearing a white merino wool shirt and light blue jeans, standing against a neutral background. A man wearing a white merino wool shirt and light blue jeans, standing against a neutral background.

100% Merino Wool Short Sleeved Button Down- Natural White

$125.00
$125.00
Men’s 100 % Merino Wool Tee Casual pose Men’s 100 % Merino Wool Tee

100% Merino Wool Lightweight Tee

$85.00
$85.00
A person wearing navy blue merino wool lounge shorts and a white shirt. Merino wool shorts in navy

Men’s 100% Merino Wool Shorts

$90.00
$90.00
Merino Chunky Cable-knit Sweater- Red Merino Chunky Cable-knit Sweater- Red

Merino Chunky Cable-knit Sweater- Red

$250.00
$250.00
Merino Nautical Stripe Sweater- White & Navy Merino Nautical Stripe Sweater- White & Navy

Merino Nautical Stripe Sweater- White & Navy

$165.00
$165.00
Merino Nautical Stripe Sweater- White & Pink Merino Nautical Stripe Sweater- White & Pink

Merino Nautical Stripe Sweater- White & Pink

$165.00
$165.00
Woman sitting on a wooden chair wearing a white Merino wool sweater and blue jeans against a beige wall. Merino Polo Sweater

Merino Polo Sweater

$145.00
$145.00
Sir W. founder with Merino wool

Who is Sir W. Merino

5 generations & 130 years

Our story

Frequently Asked Questions

What payment methods do you accept?

We accept a variety of payment methods including credit/debit cards, PayPal, and other secure online payment systems.

How can I track my order?

Can I return or exchange an item?

Do you offer customer support?